Pivoting. It’s a COVID-19 buzzword you’d probably rather never hear again. But if you’ve been thinking about making the change to a sales career, learning how to pivot successfully is exactly what you need to do.
Starting a sales career could put you on track for post-COVID success.
How COVID-19 is Changing the Job Market
At first glance, sales might not seem like the best career choice in the current economy. An analysis of startup layoffs showed 29.9% of positions slashed between early March and the end of April were in sales.
Benchmark data from HubSpot showed a 23% drop in global closed deals for the week of March 30 compared to previous averages. This was in spite of increased outreaches, higher open rates, and growth in the number of contacts added to databases.
But it’s not all doom and gloom. These colder leads have the potential to become customers once business picks up again. Companies need strong sales and marketing teams working together to nurture those leads so that they’re ready to buy when the time comes.
Before You Start a Sales Career, Consider This